Client
Industry
Lytegen · Laibach Solar
Renewable Energy · Solar Installation
Deliverables
Marketing Website + AI Solar Estimator
Region
California, Texas, Arizona, Louisiana, Nevada, Oklahoma
YEAR
2025 – 2026
Overview
Two products. One mission: make going solar effortless.
We were approached by two solar companies facing the same core challenge — converting curious homeowners into paying customers. The first, Lytegen, needed a polished marketing presence to reflect their premium, trust-first brand. The second, Laibach Solar, needed a technical product that could turn a homeowner’s electricity bill into a precise, personalised solar recommendation — instantly.
Rather than building two disconnected projects, we approached both with a unified strategy: design a conversion ecosystem where the marketing site builds desire, and the estimator removes every barrier to commitment. Together they form a complete digital sales machine for the solar industry.
React js
Node.js
Google Solar API
Google Maps API
Electricity Provider API
ITC Calculator
Tigo Energy
WordPress
Families served across 6 US
states
Average time to generate a
personalised solar estimate
Increase in qualified lead submissions vs. static form
ITC tax credit automatically calculated per estimate
Early marketplace supply validation
Solar sales are broken — too complex, too slow, too impersonal.
Homeowners couldn't get a price estimate without waiting days for a salesperson to call back — killing momentum and trust.
Cookie-cutter proposals ignored roof direction, shading, local tariffs, and real consumption data — leading to poor-fit installations.
Lytegen's existing site didn't reflect the quality of their work or build the trust premium buyers expect before spending $10K+.
Leads captured via basic contact forms were manually copied into CRM — slow, error-prone, and impossible to act on quickly.
Key strategic solution layers:
The Problem
A conversion ecosystem — beautiful on the outside, smart on the inside.
We designed and built two tightly coordinated products: a premium marketing website for Lytegen and an intelligent solar estimator for Laibach Solar. The estimator is the technical centrepiece — it uses satellite imagery, sun-angle data, and electricity provider APIs to generate a real recommendation in under 90 seconds, then pushes the lead directly into the company’s CRM.
Every screen was designed to reduce anxiety and build confidence. The estimator walks the homeowner through their address, monthly bill, and preferred system type — and by the end they have a system size, panel count, net cost (after 26% ITC), and a scheduled site visit. Zero friction. Zero cold calls needed.
Analyses the actual rooftop using satellite imagery — calculates roof area, pitch, and sunlight hours across all orientations.
Automatically detects the local utility company and pulls live tariff rates to calculate exact savings projections.
Converts monthly bill to kWh consumption, calculates required panel count and system kW for full offset.
Every completed estimate fires a webhook to the company CRM — name, address, system config, chosen package, and preferred visit date.
Solar Only, Solar + Battery + TOU, Solar + Battery + Back-Up, and Full Back-Up — with optional Tesla EV charger add-on.
26% Investment Tax Credit applied automatically — shows system price, net cost, and net cost-per-watt in real time.
The Solutions
Our Process
This project was delivered as a full-stack strategy-to-development engagement.
We ran both projects in parallel — the website and estimator share visual language, brand logic, and a common conversion goal. Here’s how we got there.
Mapped the homeowner journey from “solar curious” to signed contract. Identified the four biggest drop-off points in competitor funnels. Benchmarked electricity providers across target states.
Built a shared design language for both products — forest green authority, solar amber energy, clean editorial type. Figma prototypes for every screen and state before a single line of code.
Integrated Google Solar API, Google Maps Geocoding, local utility data, and the client’s CRM webhook. Built a Node.js backend that orchestrates all calls within a single estimator session.
React.js estimator with animated step transitions, interactive system selector cards, live price calculator, and thermal roof-map visualisation from Google Solar data. WordPress for Lytegen marketing site.
Deployed with A/B tested CTA copy, funnel analytics, and CRM validation. Iterated on drop-off screens post-launch. Onboarded the sales team to their new lead dashboard.
The product in detail
From rooftop analysis to scheduled site visit — the estimator walks homeowners through a seven-step journey that ends with a complete, personalised solar proposal and a confirmed appointment in the company’s calendar.We ran both projects in parallel — the website and estimator share visual language, brand logic, and a common conversion goal. Here’s how we got there.
Every technology was chosen for reliability, accuracy, and the ability to scale. The estimator processes live satellite, weather, and tariff data on every single run — no caching, no guesswork.
“The estimator changed everything for us. Homeowners come to the sales call already knowing their system size, panel count, and net cost. They’re not just curious — they’re ready to sign. Our close rate jumped and the time our reps spend on education dropped to almost nothing.”
“I honestly can’t say enough good things about Lytegen. They were always quick to respond to my questions and completely upfront from start to finish. I’d give Lytegen a 10 out of 10.”
Angel Lipshutz
Homeowner · Menifee, CA
“Everything went so smoothly and way faster than I expected. From signing up to getting the panels installed, it only took three weeks, while my neighbors waited months with other companies.”
Justin Botosh
Homeowner · Menifee, CA
